Brand Snack: Azur

An Issey Miyaki–inspired label that feels like fashion candy

Snacks are short-form, midweek drops featuring brands I just discovered, shops I stumbled onto, artists I think you’ll love… little odes to the things I find that I’m sending straight over to you.

This week’s Brand Snack is Azur, a French independent fashion label making Issey Miyaki-esque plissé clothing and accessories that remind me of those expandable popcorn shirts that were cool in the ‘90s, but infinitely better.

Images courtesy of Azur.

I was introduced to Azur via one of

Magasin

’s holiday gift guides that included the brand’s perfectly-styled gift sets. I was 100% sucked in via the product photography—I’m putty in the hands of a good old fashioned still life.

Scrolling their website is a little like wandering the aisles of a fancy candy store—it’s all merchandised by color, a real treat for the eyes. Shots on a model are secondary to the product in its unstretched state, so it feels sort of whimsical and ruffly and abstract. I almost want to buy a piece just to frame it.

Azur’s pieces are all handmade and plant-dyed at their studio in Marseille, and while much of it is ready to ship from their site, you can also have any of it made custom to your specifications. I really enjoy the content they share of the process on their Instagram—if there’s some sort of plissé-making class I can sign up for, put me at the top of the roll call.

Shop Azur here and follow them on Instagram here.

x

Ali

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