Project Highlight: Iris+West

Building a brand identity for an LA-based beauty studio that is decidedly not pink

I’ve always promised that I’d do these deep-dives into the process of building a brand identity for my clients, and over and over I’ve nudged it further down my list. Truthfully it feels daunting; I don’t want to just lay it all out there, you know? There’s some special sauce to this recipe that I want to keep to myself. But then I think, well, the visu…